Content Produced in Partnership with Visit Mo
In Missouri, road trips aren’t rushed—they’re savoured. It’s a chance to reconnect with yourself, with others and with the freedom of the open road. And along historic Route 66, you won’t just pass through towns—you’ll become part of them.
As Route 66 approaches its centennial in 2026, there’s no better time to cruise Missouri’s 280 miles of the iconic Mother Road. The drive is lined with nostalgic motor courts and Americana museums. Celebrate in Springfield, Missouri – the official Birthplace of Route 66 – during its annual festival. From glowing neon at the George M. Reed Roadside Park in St. Robert to movies under the stars at the 66 Drive-In Theatre in Carthage, Missouri’s stretch of Route 66 delivers a timeless adventure.
In Kansas City, urban excitement meets neighbourly charm. As a host city for six FIFA World Cup 26™ matches, KC is ready to shine. Beyond the stadium, explore a vibrant jazz scene, savour award-winning barbecue and learn about the art form of smoking meat at the Museum of BBQ. The City of Fountains is big on heart and rich in culture.
Ride to new heights in St. Louis, as you take a tram to the top of the iconic Gateway Arch. Standing 192 metres tall, the observation deck offers breathtaking views overlooking downtown St. Louis and the Mississippi River. Tour the historic Anheuser-Busch Brewery and meet the legendary Budweiser Clydesdales. Forest Park invites visitors to explore free, world-class museums and attractions before indulging in gooey butter cake, toasted ravioli and St. Louis-style pizza.
In Branson, nestled in the Ozark Mountains and surrounded by pristine lakes, music fills the air. The Live Entertainment Capital of Missouri dazzles with theatres and the award-winning Silver Dollar City – an 1880s-style theme park with crafts, rides and festivals.
Small-town Missouri offers an authentic glimpse into life off the beaten path. Discover artisan shops, antique treasures and diners where locals linger over coffee and stories. Beyond the blacktop, more than 1,000 miles of trails await. Bike the Katy Trail – the nation’s longest rail-trail – or float the peaceful waters of the Ozark National Scenic Riverways.
Whether you’re savouring James Beard-recognized cuisine, swaying to Ozark folk music, or kayaking beneath a canopy of stars, Missouri offers an escape that’s both deeply American and wholly unexpected.
Slow down. Stay awhile. Let the journey change you.
Start planning your trip at VisitMo.com
